As a student in the PDE class, I have had the opportunity to learn about the impact of artificial intelligence (AI) in the marketing industry. The idea of AI taking over our jobs has been a growing concern, and I must admit that I too was worried about the future of my desired career as a marketing manager.
In one of our recent class activities, “Will robots take my job or not?” we explored the possibility of AI taking over various job roles. Surprisingly, the risk of AI taking over marketing managers’ jobs was only 18%. However, this made me reflect on the current role that AI plays in the marketing industry and its potential impact on the future of marketing.
From my research, I have learned that AI is already being used in various aspects of marketing such as content creation, targeting ads, and customer segmentation. While AI has made marketing processes more efficient and helped marketers create campaigns that appeal to specific groups, the question still remains whether AI can replace marketing managers completely.
As a marketing student, I am confident that AI cannot replace marketing managers entirely. Marketing managers bring a human touch to the industry, enabling them to think critically, connect with customers on a personal level, and build brands that resonate with people. They have the ability to analyze data and make decisions based on their intuition, which AI cannot replicate.
Furthermore, the world of marketing is continuously evolving, and marketing managers must adapt to remain relevant. With the emergence of new technologies, marketing managers must keep up-to-date with technological advancements and incorporate AI into their strategies to complement and enhance their skills.
I have realized that developing skills that complement AI is essential for success in the marketing industry. As AI becomes more prevalent, skills such as creativity, critical thinking, and emotional intelligence are becoming increasingly valuable. By developing these skills, marketing managers can leverage AI to improve their work, making it more efficient and impactful.
One example of AI in marketing is chatbots, which have become increasingly popular in the industry as an efficient way for companies to interact with customers. By implementing chatbots, marketing managers can provide customers with quick responses, leading to better customer experiences.
Another example is AI-powered tools for content creation, which can analyze data and create content that resonates with specific audiences. Such technology can be useful for marketing managers, allowing them to create targeted content that appeals to specific groups.
However, while AI can automate certain tasks, it cannot replace the creativity and emotion that marketing managers bring to the industry. Marketing managers can analyze data and create campaigns that connect with people emotionally, something that AI cannot do.
In conclusion, AI is being used more and more in marketing, but it cannot replace marketing managers completely. Aspiring marketing managers can set themselves up for success in the jobs of the future by keeping up with technological changes, learning important skills, and incorporating AI into their strategies. While the future of marketing may be changing, the need for human creativity and emotion in the industry will always remain. Overall, this class has taught me the importance of being adaptable and keeping up with technological advancements while embracing the human touch that marketing managers bring to the industry.
References:
- Bremner, R., & Chung, J. (2018). Chatbots and the new world of marketing. Harvard Business Review. Retrieved from https://hbr.org/2018/04/chatbots-and-the-new-world-of-marketing
- Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108-116. Retrieved from https://hbr.org/2018/01/artificial-intelligence-for-the-real-world
- Martin, H. J., & Piatetsky-Shapiro, G. (2019). How AI is transforming marketing. Harvard Business Review. Retrieved from https://hbr.org/2019/07/how-ai-is-transforming-marketing
- Narula, A. (2020). How artificial intelligence is transforming marketing. Forbes. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/06/how-artificial-intelligence-is-transforming-marketing/?sh=6a1a73234f61
- Schawbel, D. (2018). The future of work: How to stay relevant in the age of automation. Harvard Business Review Press.